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149 Holiday Spending Statistics, From Valentine’s Day to New Year’s Eve
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Content was accurate at the time of publication.
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The phrase “don’t spend it all in one place” can ring true with money. But if you’re looking for a place for holiday spending statistics, you’ve come to the right spot.
We’ve highlighted LendingTree surveys and scoured the best available external resources to bring you this holiday spending statistics page.
15 Valentine’s Day spending statistics
- 82% of Americans in relationships — whether dating, engaged or married — plan to buy Valentine’s Day gifts for their significant others in 2025, the same as in 2024. (LendingTree)
- These Americans in relationships plan to spend an average of $179 on their significant others for Valentine’s Day in 2025, nearly identical to the $180 in 2024. (LendingTree)
- Men in relationships expect to spend more than twice as much on their valentines in 2025 than women — $258 versus $106. (LendingTree)
- Among age groups, Gen Zers in relationships plan to spend the most on their significant others for Valentine’s Day in 2025, shelling out an average of $257. Millennials ($247), Gen Xers ($139) and baby boomers ($89) follow. (LendingTree)
- 33% of consumers in relationships say they may take on credit card debt due to Valentine’s Day spending this year, the same as in 2024. (LendingTree)
- 23% in relationships hope their partners gift them chocolate or candy or a special meal in 2025. Nearly 3 in 10 (28%) will dole out chocolate or candy, while 27% plan a special meal. (LendingTree)
- 64% of Americans expect to celebrate Valentine’s Day in 2025 — up four percentage points from 2024. That’s the biggest expected jump between 2024 and 2025 among 14 tracked holidays. (Numerator)
- 12% of celebrators typically prepare more than three months before Valentine’s Day. Another 14% prepare only one to two days in advance. (Numerator)
- Only 15% of Valentine’s Day 2025 celebrators expect to gather with friends and family — the lowest among the tracked holidays. St. Patrick’s Day is next closest at 31%. (Numerator)
- 42% of celebrators go out to eat for Valentine’s Day — the highest among the tracked holidays. An additional 14% order food for takeout or delivery. (Numerator)
- 44% of spenders plan to buy Valentine’s Day 2025 gifts at big-box stores like Walmart and Target — the highest among the responses. Grocery stores (35%) and online retailers (31%) follow. (Numerator)
- Consumers are expected to spend a record $27.5 billion on Valentine’s Day in 2025, up from $25.8 billion in 2024. (National Retail Federation)
- Consumers are expected to spend a record $14.6 billion on their significant others this Valentine’s Day, up from $14.2 billion in 2024. (National Retail Federation)
- 58 million pounds of chocolate are purchased during Valentine’s Day week. (CandyStore.com)
- About 145 million Valentine’s Day cards are exchanged every year, making it the second-largest holiday for doing so. (Hallmark)
Nonspending stat of interest: The oldest known valentine still in existence is a poem written in 1415. The poem is part of a manuscript collection in London. (History)
8 St. Patrick’s Day spending statistics
- Just 33% of Americans plan to celebrate St. Patrick’s Day in 2025 — the third-lowest among 14 tracked holidays. (Numerator)
- 29% of celebrators prepare just one to two days before St. Patrick’s Day — the second-highest among those same tracked holidays. (Numerator)
- 92% of St. Patrick’s Day 2025 celebrators expect to buy something — tied for the third-lowest. (Numerator)
- 53% of shoppers expect to spend less than $50 on St. Patrick’s Day this year — the highest among this lowest price range across the tracked holidays. (Numerator)
- 28% of celebrators expect to go out for drinks during the 2025 holiday, the same as in 2024. And 19% plan to attend a public celebration, up three percentage points from last year. (Numerator)
- 46% of St. Patrick’s Day 2025 celebrators plan to buy alcohol, with beer being the most popular choice (60%) for drinkers — specifically Irish beers like Guinness or Smithwick’s. (Numerator)
- Total spending on St. Patrick’s Day in 2024 was expected to be $7.2 billion — the highest on record. That’s up from $6.9 billion in 2023, $5.9 billion in 2022 and $5.1 billion in 2021. (National Retail Federation)
- Households expected to spend an average of $44.40 on St. Patrick’s Day in 2024, slightly above $43.84 in 2023 and $42.33 in 2022. (National Retail Federation)
Nonspending stats of interest
- The metros with the largest share of the population identifying as having Irish ancestry are Boston, Providence, R.I., and Pittsburgh. (LendingTree)
- Hallmark started making cards for St. Patrick’s Day in the early 1920s. (Hallmark)
12 Easter spending statistics
- 68% of Americans plan to celebrate Easter in 2025 — the fourth-highest among 14 tracked holidays. (Numerator)
- 47% of celebrators prepare one to two weeks in advance for Easter — tied for the second-highest in this category among the tracked holidays. Another 33% prepare one to two months in advance. (Numerator)
- 61% of Easter 2025 celebrators plan to gather with friends and family — the third-highest behind Christmas and Thanksgiving. (Numerator)
- Just 5% of celebrators plan to go out to eat for Easter this year — the lowest among the tracked holidays. (Numerator)
- 41% of Easter 2025 celebrators plan to cook or bake at home. Meanwhile, 28% plan to decorate their home — up seven percentage points from 2024. (Numerator)
- Easter spending was expected to reach $22.4 billion in 2024, down from $24.0 billion in 2023. (National Retail Federation)
- Average per-person spending for Easter 2024 was expected to be $177.06. (National Retail Federation)
- The top expected spending categories were food ($7.3 billion), clothing ($3.5 billion), gifts ($3.4 billion), candy ($3.1 billion) and flowers ($1.6 billion). (National Retail Federation)
- Cooking a holiday meal (57%), visiting family and friends (53%) and going to church (43%) were the most popular planned Easter activities for 2024. Among households with children, 51% planned an Easter egg hunt at home. (National Retail Federation)
- Easter is the seventh top-selling week for U.S. retail, with a typical average weekly sales bump of 4%. (NIQ)
- Easter is the top holiday for milk chocolate sales — ahead of Valentine’s Day and Halloween. (NIQ)
- The average price of a dozen eggs in March 2024 dropped to $2.99 from $3.45 in March 2023 — a 13.3% decrease. This skyrocketed to $4.15 in December 2024, signaling the March 2025 average will be significantly higher than the prior year. (Bureau of Labor Statistics)
Nonspending stat of interest: 25% of Americans who celebrate Easter aren’t religious. (NIQ)
10 Mother’s Day spending statistics
- 74% of Americans plan to celebrate Mother’s Day in 2025 — the third-highest among 14 tracked holidays. (Numerator)
- 40% of celebrators plan to gather with friends and family for Mother’s Day this year, which is generally in the middle of the pack among the tracked holidays. (Numerator)
- 37% of Mother’s Day 2025 celebrators plan to go out to eat, behind only Valentine’s Day and Cinco de Mayo among the tracked holidays. (Numerator)
- Just 90% of celebrators expect to buy something this year — the lowest among the tracked holidays. (Numerator)
- Consumers planned to spend $33.5 billion on Mother’s Day in 2024, or $254 a person. (National Retail Federation)
- The top three gift categories expected for Mother’s Day 2024 were flowers and greeting cards (both 74%) and special outings (59%). (National Retail Federation)
- Consumers were expected to spend $7.0 billion on jewelry, $5.9 billion on special outings and $3.5 billion on electronics for Mother’s Day 2024. (National Retail Federation)
- 1-800-Flowers.com expected to sell more than 20 million flower stems for Mother’s Day 2024. (1-800-Flowers.com)
- Mother’s Day accounts for 26% of flower shop holiday transactions. (Society of American Florists)
- Mother’s Day is the third-biggest U.S. card-sending holiday, as 113 million cards are exchanged yearly. (Hallmark)
Nonspending stat of interest: Mother’s Day was first observed in 1908 in Grafton, W.Va., and Philadelphia. (U.S. Census Bureau)
10 Memorial Day spending statistics
- 46% of people plan to celebrate Memorial Day in 2025 — up one percentage point from 2024. (Numerator)
- 52% of celebrators expect to gather with friends and family for Memorial Day this year. (Numerator)
- 82% of Memorial Day 2025 celebrators plan to purchase food. Alcoholic beverages follow at 45%. (Numerator)
- 43.8 million Americans were expected to travel 50 miles or more from home for the 2024 Memorial Day weekend — tracked as Thursday through Monday. (AAA)
- 38.4 million Americans were expected to drive to their destinations during the 2024 Memorial Day weekend, up from 36.9 million in 2023. (AAA)
- Top domestic hot spots for Memorial Day weekend include Orlando, Seattle and New York City. (AAA)
- More than 20 million passengers were expected to fly out of U.S. airports during the 2024 Memorial Day weekend (Thursday to Tuesday). (Hopper)
- Average airfare to Europe was $974 a ticket for the 2024 Memorial Day weekend, down 2% from 2023 but up 34% from 2019. (Hopper)
- Car rental prices for the extended 2024 weekend were an average of $43 a day, in line with the same period in 2023. (Hopper)
- From Memorial Day to Labor Day, Americans consume 7 billion hot dogs, which translates to 818 hot dogs a second. (National Hot Dog and Sausage Council)
Nonspending stats of interest
- Memorial Day was originally called Decoration Day. (U.S. Census Bureau)
- Memorial Day didn’t become a federal holiday until 1971. (U.S. Census Bureau)
10 Father’s Day spending statistics
- 63% of consumers plan to celebrate Father’s Day in 2025 — the same as in 2024. (Numerator)
- 35% of celebrators expect to gather with friends and family for Father’s Day this year — five percentage points below the 40% who expect to get together with those groups for Mother’s Day. (Numerator)
- 33% of Father’s Day 2025 celebrators plan to go out to eat — the fourth-highest among tracked holidays. (Numerator)
- 95% of celebrators expect to buy something for Father’s Day this year — five percentage points higher than the 90% who say the same for Mother’s Day. (Numerator)
- Consumers expected to spend $22.4 billion to celebrate Father’s Day in 2024, down from a record $22.9 billion in 2023. (National Retail Federation)
- Spending per person was expected to reach $189.81 in 2024, down from $196.23 in 2022. (National Retail Federation)
- The top Father’s Day gifts in 2024 were expected to be greeting cards (58%), clothing (54%), special outings (52%), gift cards (48%) and personal care items (31%). (National Retail Federation)
- 42% of people expected to shop online for Father’s Day 2024, while 38% preferred shopping at department stores, 24% at discount stores and 22% at specialty stores. (National Retail Federation)
- Father’s Day is the fourth-largest holiday for sending cards in the U.S., at 72 million annually. (Hallmark)
- 50% of Father’s Day cards are for dads, while nearly 20% are for husbands. (Hallmark)
Nonspending stat of interest: There are about 72 million fathers in the U.S., with 29 million of them also being grandfathers. (U.S. Census Bureau)
9 Fourth of July spending statistics
- 67% of Americans plan to celebrate the Fourth of July in 2025 — up two percentage points from 2024. (Numerator)
- 49% of celebrators prepare one to two weeks before the Fourth of July — the highest in this range among the 14 tracked holidays. (Numerator)
- 79% of Fourth of July 2025 celebrators expect to buy food — the fourth-highest among the tracked holidays. (Numerator)
- Americans expected to spend an average of $90.42 on July Fourth in 2024. (National Retail Federation)
- Americans expected to spend $9.4 billion on the Fourth of July in 2024, down from $9.5 billion in 2023. (National Retail Federation)
- A record 70.9 million Americans were expected to travel 50 miles or more from their homes on the Independence Day 2024 weekend. (AAA)
- 5.7 million Americans were expected to travel by airplane for the 2024 Fourth of July weekend. (AAA)
- Some of the top destinations Americans searched for July Fourth 2024 weekend were Pocono Township, Pa.; Saratoga Springs, N.Y.; Marshfield, Mass.; and Leadville, Colo. (Airbnb)
- On July Fourth, Americans consume an estimated 150 million hot dogs. (National Hot Dog and Sausage Council)
Nonspending stats of interest: Macy’s Fourth of July fireworks display in New York City uses 55 times more fireworks than the average show in the U.S. (Baruch College)
7 Labor Day spending statistics
- 40% of Americans plan to celebrate Labor Day in 2025 — the fourth-lowest across the 14 tracked holidays. (Numerator)
- Over half (51%) of celebrators plan to gather with friends and family for Labor Day this year. (Numerator)
- 91% of Labor Day 2025 celebrators expect to buy something — the second-lowest across the tracked holidays. (Numerator)
- 82% of celebrators expect to buy food for Labor Day this year — tied with Thanksgiving and Memorial Day as the highest. (Numerator)
- AAA expected to rescue more than 300,000 stranded travelers during the 2024 Labor Day weekend. (AAA)
- The top domestic Labor Day destinations were Seattle, Orlando, Fla., and Anchorage, Alaska. (AAA)
- Hartsfield-Jackson Atlanta International Airport, Chicago O’Hare International Airport and Dallas Fort Worth International Airport were expected to be the busiest airports for Labor Day 2024. (Hopper)
Nonspending stat of interest: The Labor Day holiday was first celebrated in September 1882 in New York City. (U.S. Department of Labor)
18 Halloween spending statistics
- 60% of consumers plan to celebrate Halloween in 2025. (Numerator)
- 48% of celebrators plan one to two months in advance of Halloween — the highest in this range among the 14 tracked categories. (Numerator)
- 32% of Halloween 2025 celebrators plan to gather with friends and family — the third-lowest among the tracked holidays. (Numerator)
- 97% of celebrators plan to make a holiday-related purchase in 2025 — tied for the highest among the tracked holidays. (Numerator)
- 21% of Halloween 2025 celebrators plan to cook or bake at home, ahead of ordering food for takeout or delivery (11%) and going out to eat (9%). (Numerator)
- 75% of celebrators plan to purchase candy for Halloween 2025, while 46% expect to buy decorations. (Numerator)
- 59% of spenders plan to spend $100 or less on Halloween 2025. (Numerator)
- 63% of spenders expect to shop at big-box stores for Halloween 2025, ahead of grocery stores (43%) and online retailers (36%). (Numerator)
- Americans who celebrated Halloween were expected to spend an average of $172 in 2024, up from $162 in 2023. (LendingTree)
- The most common purchases for Halloween 2024 were expected to be candy (59%), outside decorations (23%) and kids costumes (22%). (LendingTree)
- 28% of Halloween celebrators have gone into debt while overspending on Halloween, including 17% who expected to do so in 2024. (LendingTree)
- 59% of Halloween celebrators say inflation was expected to impact their spending in 2024. (LendingTree)
- Total projected spending for Halloween 2024 was $11.6 billion — down from $12.2 billion in 2022. (National Retail Federation)
- $3.8 billion was expected to be spent for Halloween 2024 on costumes, $3.8 billion on decorations, $3.5 billion on candy and $500 million on greeting cards. (National Retail Federation)
- Witch, vampire, cat and Batman were adults’ most popular costume choices for Halloween 2024. (National Retail Federation)
- The top costume picks for kids in 2024 were Spiderman, ghost, princess and witch. (National Retail Federation)
- The top 10 Halloween candies are M&Ms, Reese’s Cups, Sour Patch Kids, Skittles, Starburst, Hot Tamales, candy corn, Hershey Kisses, Hershey minibars and Butterfinger. (CandyStore.com)
- Americans exchange about 20 million Halloween cards each year. (Hallmark)
Nonspending stat of interest: Halloween is behind New Year’s Eve and Super Bowl Sunday as the third-biggest U.S. party day. (Hallmark)
20 Thanksgiving spending statistics
- 88% of consumers plan to celebrate Thanksgiving in 2025 — the second-highest among 14 tracked holidays behind Christmas. (Numerator)
- 10% of celebrators plan more than three months in advance for Thanksgiving. (Numerator)
- 65% of Thanksgiving 2025 celebrators plan to gather with friends and family — the second-highest behind Christmas. (Numerator)
- 92% of celebrators plan to make a holiday-related purchase in 2025 — tied for the third-lowest across the tracked holidays. (Numerator)
- 82% of Thanksgiving 2025 celebrators plan to purchase food, while 33% expect to buy alcohol. (Numerator)
- 51% of celebrators plan to cook or bake at home for Thanksgiving this year — the highest among the tracked holidays — ahead of going out to eat (7%) and ordering food for takeout or delivery (6%). (Numerator)
- 51% of spenders plan to spend more than $100 on Thanksgiving 2025 — the second-highest across the tracked holidays. (Numerator)
- 67% of spenders expect to shop at grocery stores for Thanksgiving 2025, ahead of big-box stores (47%) and online retailers (16%). (Numerator)
- Potential Thanksgiving hosts planned to spend an average of $431 in 2024 — up from $361 in 2023 and $396 in 2022. (LendingTree)
- Potential Gen Z hosts planned to spend the most — $491 — on Thanksgiving 2024, followed by millennials ($483), Gen Xers ($385) and baby boomers ($292). (LendingTree)
- Potential Thanksgiving 2024 hosts expected to spend $265 on food and drink and $166 on new housewares. (LendingTree)
- 56% of Americans intended to be hosts for Thanksgiving in 2024, compared with 60% in 2023, 26% in 2022, 47% in 2021 and 41% in 2020. (LendingTree)
- 34% of potential hosts planned to use a credit card to cover some of their Thanksgiving 2024 expenses. (LendingTree)
- 60% of Thanksgiving celebrators claimed that inflation would impact their budget or plans in 2024. (LendingTree)
- In 2024, shoppers collectively spent $41.4 billion online during “Cyber Week” (Thanksgiving to Cyber Monday). (Adobe)
- 197.0 million consumers went shopping over the Thanksgiving holiday weekend in 2024, down from 200.4 million in 2023 and up from $196.7 million in 2022. (National Retail Federation)
- On Thanksgiving 2024, Americans were expected to waste nearly 316 million pounds of food. (ReFed)
- A round-trip ticket for Thanksgiving air travel was expected to cost $298 in 2024, up 10% from 2023. (Hopper)
- Renting a car during Thanksgiving 2024 week was expected to cost an average of $49 a day, up from $42 in 2023 but down from $52 in 2022. (Hopper)
- 16 million Thanksgiving cards are exchanged each year. (Hallmark)
Nonspending stat of interest: New York City’s Thanksgiving Day parade has been presented by Macy’s since 1924. (History)
22 winter holidays spending statistics
- 90% of consumers plan to celebrate Christmas in 2025 — the highest among the 14 tracked holidays. (Numerator)
- 37% of celebrators plan more than three months in advance for Christmas — the highest among the tracked holidays by 14 percentage points. (Numerator)
- 66% of Christmas 2025 celebrators plan to gather with friends and family — the highest among the tracked holidays. (Numerator)
- 97% of celebrators plan to make a holiday-related purchase in 2025 — tied for the highest (with Halloween) among the tracked holidays. (Numerator)
- 75% of Christmas 2025 celebrators plan to purchase gifts, while 70% expect to buy food. (Numerator)
- 48% of celebrators plan to cook or bake at home for Christmas in 2025, ahead of going out to eat (14%) and ordering food for takeout or delivery (9%). (Numerator)
- 80% of spenders plan to spend more than $100 on Christmas 2025, while 10% expect to spend between $50 and $100, and 10% plan to spend less than that. (Numerator)
- 64% of spenders expect to shop at big-box stores for Christmas 2025, ahead of online retailers (58%) and grocery stores (51%). (Numerator)
- 5% of consumers plan to celebrate Hanukkah in 2025. (Numerator)
- 23% of celebrators plan more than three months in advance for Hanukkah. (Numerator)
- 57% of Hanukkah 2025 celebrators plan to gather with friends and family. (Numerator)
- 96% of celebrators plan to make a holiday-related purchase for Hanukkah this year. (Numerator)
- 69% of Hanukkah 2025 celebrators plan to purchase food, while 54% expect to buy gifts. (Numerator)
- 49% of celebrators plan to cook or bake at home, ahead of going out to eat (15%) and ordering food for takeout or delivery (12%). (Numerator)
- 47% of spenders plan to spend more than $100 on Hanukkah 2025, while 27% expect to spend less than $50 and 26% plan to spend $50 to $100. (Numerator)
- 54% of spenders expect to shop at grocery stores for Hanukkah 2025, ahead of big-box stores (48%) and online retailers (45%). (Numerator)
- The amount of holiday debt taken on by Americans who accumulated it in 2024 averaged $1,181, up from $1,028 in 2023. (LendingTree)
- 21% of consumers accumulating holiday debt in 2024 expected to take five months or more to pay it off. (LendingTree)
- 65% of these consumers said their debt came, at least partly, from credit cards. Meanwhile, 24% said it came from store cards, 21% from buy now, pay later (BNPL) loans and 14% from friends and family. (LendingTree)
- Among the nearly 70% of Americans who participated in gift-giving in 2024, 37% felt pressured to give and 26% said it caused stress. (LendingTree)
- During the 2024 holiday season from Nov. 1 through Dec. 24, retail sales increased 3.8%. (Mastercard)
- Total holiday season online spending in November and December totaled $241.1 billion in 2024. (Adobe)
Nonspending stat of interest: Kwanzaa was created in 1966. The name was derived from the Swahili phrase “matunda ya kwanza,” meaning “first fruits.” (National Museum of African American History and Culture)
8 New Year’s Eve spending statistics
- 65% of consumers plan to celebrate New Year’s Eve at the end of 2025. (Numerator)
- 10% of celebrators plan more than three months in advance — tied for the third-lowest among the 14 tracked holidays. (Numerator)
- 55% of New Year’s Eve 2025 celebrators plan to gather with friends and family. (Numerator)
- 93% of celebrators plan to make a holiday-related purchase this year. (Numerator)
- 73% of New Year’s Eve 2025 celebrators plan to purchase food, while 51% expect to buy alcohol. (Numerator)
- 33% of celebrators plan to cook or bake at home this New Year’s Eve, ahead of going out to eat (17%) and ordering food for takeout or delivery (15%). (Numerator)
- 36% of shoppers plan to spend less than $50 on New Year’s Eve 2025, while 25% expect to spend between $50 and $100, and 38% plan to spend more than $100. (Numerator)
- 51% of shoppers expect to shop at grocery stores for New Year’s Eve 2025, ahead of big-box stores (47%) and online retailers (18%). (Numerator)
Nonspending stats of interest
- Hallmark made its first New Year’s cards in 1915. (Hallmark)
- The Romans first observed New Year’s in 153 B.C. (Hallmark)
Sources
- LendingTree
- Numerator
- National Retail Federation
- CandyStore.com
- Hallmark
- History
- NIQ
- Bureau of Labor Statistics
- 1-800-Flowers.com
- Society of American Florists
- DoorDash
- U.S. Census Bureau
- AAA
- Hopper
- National Hot Dog and Sausage Council
- Airbnb
- Consumer Product Safety Commission
- Baruch College
- U.S. Department of Labor
- Adobe
- ReFed
- Mastercard
- National Museum of African American History and Culture